Open to new roles from December 2026
Head of Website Solutions · Digital Product · Web Strategy
Leading web teams from strategy to launch — at a third of the usual effort.
Head of Website Solutions at Axisbits, Zürich. I own concept, delivery and ongoing development of B2B websites and lead a distributed design and development team. Grounded in analytics since 2008 and controlled experiments since 2013.
Previously
IU International University · Finanzcheck · maxdome / ProSiebenSat.1
By the numbers
What has changed since 2025
Effort figures compared with similar projects delivered before a standardised production process was introduced.
45–80 %
less production effort on comparable websites
3–4 months
from kickoff to launch for custom B2B websites, including client feedback rounds
9
website and branding projects launched, 4 more in progress
6 years
of team leadership, at IU Group and Axisbits
Approach
Strategy, delivery and measurement in one hand
That way nothing gets lost between the concept and the launch.
01
Strategy & concept
Sitemap, section logic and measurement plan are defined before anything is designed. Every page follows a reasoned argument rather than a template.
Proof
Based on 3WTEN, my own concept framework with ICE prioritisation
02
Delivery & team leadership
Reusable building blocks, clear sign-off steps and a distributed design and development team that knows what is decided and what is still open.
Proof
Effort cut to roughly a third, 3–4 months from kickoff to launch
03
Platforms & measurement
Choosing between Webflow, HubSpot CMS and headless on cost, benefit and risk. Every site gets a measurement plan, not just a tracking snippet.
Proof
Led the business evaluation of a headless stack (Astro, Sanity, Vercel)
Selected work
Projects I led since 2025
Three projects in detail, effort compared with a similar earlier project in each case. Below: further website and branding projects I led.
LUCCA · Medical congress · Switzerland
Congress website built as a reusable kit
Concept, design and delivery of the website for a recurring cardiology congress, plus ongoing updates. Sections are built so the next edition needs no rebuild.
Production effort 230 → 124 hours
Launched · lucca.swiss
TCFG · M&A advisory · Switzerland
The Corporate Finance Group: website on a new brand system
Website concept and design on top of the brand system: design rules and components first, pages second — so the site can grow without a new concept.
Effort approx. 780 → 140 hours
In progress
Tax & compliance · Switzerland / USA
First headless website
Project lead and website concept on a headless stack (Astro, Sanity, Vercel), the pilot for technically more complex projects.
Pilot for the headless production process
In progress
More projects since 2025
Locathor
Website and three landing pages
GAIN
Website · aviation insurance
Le Ballon
Website and ongoing support
Pur Du
Design system and website · in progress
axisbits.ch
Agency relaunch · concept and project lead
BZ Tech (Crispy)
Design and branding project · project lead
Kamber Treuhand
Website revision
Ongoing support
Cyltronic, Purvect, iAccess Partners, Meditana and others
Experience
Agency, corporate, university, freelance
Four perspectives on one question: why do people act on a website — or not?
Employed
Axisbits, Zürich
Head of Website Solutions · since March 2025
IU International University
Product Owner CRO & Personalisation · team of up to 12 · 4.5 years
adzLocal
Head of CRO & UX · 7 months
Finanzcheck
UX Research, Design & Conversion Optimisation · 2 years
oncampus
Student assistant
Freelance
onlineconversion
Own CRO & UX consultancy, DE / CH · 2014–2017 and 2024–2025
maxdome / ProSiebenSat.1
Freelance Conversion Specialist · 11 months
oncampus
EU-funded university project
winet
Website support
Talks & writing
Expertise you can check in public
Invited by two of the major testing platforms, plus writing on the topics most often underestimated in projects.
Guide · Forms
Forms people actually complete
Three-part series on form optimisation, written in German: number of fields, error messages, button labels and what really triggers drop-offs.
Framework · Concept
3WTEN: six questions for every landing page
Where, What, Why, Trust, Ease, Nudge — how I structure page concepts and prioritise changes with ICE.
Planned article
Talks & certification
VWO
Webinar · experimentation
AB Tasty
Talk · experimentation
Fraunhofer
Certified by Fraunhofer in 2017 as Usability Engineer
Contact
Email is the fastest way.
For conversations about a role, a project or a talk. I usually reply within one working day.